
So How do you continue to grow a successful multi-billion dollar internet company? Ebay figure out that it requires utilizing one of the largest customer data warehouse in the world to their advantage. To increase productivity and minimize cost, eBay Customer Support Management began prototyping key KPIs, analytics and business intelligence dasboards.
Ebay Customer Support for years had a simple reporting portal that would simply provide management and executives adhoc reporting. As the company begin to focus on providing higher customer satisfaction while maintaining cost, more operational and customer data need to be analyzed. This provided us an opportuity to showcase how we can take data and presented in a meaningful and actionable way.
- Conceptual product ideation and prototyping
- Visual design
- Usability
The technology organization supporting eBay's world-wide customer support teams worked to gather requirements and presented the prototype ideas to executives. The excitment drove a deeper analysis in addition to management backing to budget the reporting program.
